VVIP Cabin Experience
The Opportunity
Elevate the onboard product proposition across a diverse fleet, creating a more cohesive and distinctive experience while balancing guest expectations, operational requirements and the individual needs of each aircraft.
The Strategy
Establish a structured product portfolio across six core experience areas: Welcome, Wellness, Culinary, Comfort, Inflight Entertainment and Farewell. Set clear priorities around guest value, operational viability and fleet suitability, with an end-to-end development framework from concept and sourcing through design, approval and onboard implementation.
The Delivery
1000+
Onboard products evaluated & managed
$10M+
Product portfolio value
8
Aircraft types & cabin environments
