360° Brand Experience
The Opportunity
Create greater connection across three distinct business entities: airline, airport and duty free, bringing campaigns, customer data and brand experiences together across the end-to-end customer journey.
The Strategy
Connect customer data across airline, airport and duty free to inform data-led, omnichannel campaigns. Translate shared customer insight into relevant and consistent experiences across digital, media, content and physical touchpoints.
The Delivery
35M+
Annual customer audience
30+
Omnichannel campaigns delivered
20+
Customer touchpoints activated
